Do you ever wonder the likelihood of someone is searching for your service or product in Google right now? The answer is most likely YES. With that being said, your company’s brand needs to be competitive in the search engine rankings so you don’t lose customers to your competitors. Getting your website ranked first in Google search engines isn’t really to hard. In fact, SEO is becoming easier and easier due to the tools and resources available to the marketer today. Organic SEO differs from Local SEO because you are not using terms that are location specific, like ‘near me” for example. A term like “How to open a mechanic shop”, is much different than a term like “mechanic shop near me”.