SEO can be split into 2 categories. Off-Page and On-Page SEO. Before you start learning any techniques, its important you know the difference between the two.
On-Page: Optimizing for page titles, internal links, meta tags, directory submission. These are things you optimize before your page goes live.
Off-Page: Optimizing for things that you can do directly OFF your website once it is live. These are things such social networking, article submission, blog & forum submission. These are things you optimize for once your page is already live.
Benefits Off-Page SEO Optimization
Although there is many Off-Page SEO Optimization, below are 3 of the most important reasons you need to be optimizing for Off-Page SEO today.
- Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.
- Increase in PageRank – Pagerank is a number between 0 and 10 which indicates the importance of a site page in the eyes of Google. This system was invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher. Today. Page rank is just one of 300+ factors that Google is uses to rank a websites.
- More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.